Digital marketing is an important part of the success of any business enterprise in these times.
Here are the fundamentals of digital marketing.
What is probably digital marketing course 101 is curating your content according to your customer. Content is what powers and drives any enterprise. Without quality content, you will end up driving your viewers away.
But, content is not just about quality. It is also about consistency. With a multi-channel approach to digital marketing, you need to take care that your content on all your marketing channels conveys the same message in unique ways. Digital content marketing stats show that 72% of marketers say content marketing increases engagement. In addition, 72% say it has increased the number of leads.
- Search Engine Optimization
If your customers were to look up for your services, they’d probably use a search engine to do so. In such a scenario, it is imperative to pay attention to one’s SEO strategy. 68% of online experiences begin with a search engine.
You need to adapt to changing times, and the best way to do so is by investing in SEO on a full-time basis. Believing that SEO is dead and treating it like a one-time project will lead your startup down the rabbit hole. SEO is deservedly one of the fundamentals of digital marketing.
- Social Media Presence
Customers buy only that which they know about. This is a cardinal rule of marketing. With social media contributing an enormous amount of traffic to the digital market, it would be foolhardy to be without a social media presence.
So, now we move on to the next fundamental of digital marketing which is a social media presence. Entrepreneurs should maintain business-oriented and professional profiles for their startups to ensure that their brand image is impactful. This will end up spreading the word about your startup.
- Mobile Optimization Strategy
Mobiles have brought about a paradigm shift in the digital market by generating more traffic than desktops. So, what happens when your website is not mobile-friendly? The answer is that you lose your customers to your competitors who have a mobile presence.
This brings us to the next fundamental of digital marketing which is ensuring that your website is mobile-friendly. This initiative will ensure that your customers get the seamless site experience across all devices that they deserve, and that you win over more customers.
We bring a list of the best online marketing courses, which are as follows:
- HubSpot Academy Content Marketing Certification course
- SEO Training Course by Moz
- The Ultimate Beginner’s Guide to Monetizing Pinterest
- Google Academy for Ads
All of the above courses are beginner-level courses that will help you learn digital marketing online and will set you on the path to mastering the fundamentals of digital marketing.