Take a moment and look back at all the times you’ve seen flyers, billboards, magazines, or even websites. How much do you really remember? What can you recollect? Very little, right? Of all those you do remember, what do they have in common? If you really think about it, you will realise that the reason a piece of content made an impact on you was because it was visually appealing, and it stood out from the rest of the crowded pieces. It doesn’t take a genius to figure out what you need for your brand and social media content. 

MAKE IT VISUAL! 

Here are a few tips to get your social media graphics to work and create everlasting impressions.

• Know your target audience. Research on the platforms they use, the people they follow, the places they hang out, and outline the kind of message you would like to convey to this audience.
• Choose colors for your brand and graphics rather carefully. Choose colors that accurately reflect what your brand stands for. Color helps set a mood and conveys specific emotions. Once chosen, make sure to use the same color scheme across all your creatives. 
• A social media graphic is created with a specific purpose to deliver a message in an effective and simple way. Make sure the text you use on your graphics does just that. Too many words on a graphic design can overwhelm and bore your audience. Write text that is easy to understand.
• It’s not enough having the right colors. It is equally important to select the perfect font to give the desired effect and bring your visuals to life! Serif fonts are generally best for print, while sans-serif is best used for web. Remember to not go overboard. You only need to use two or three fonts max. 
• Allow some breathing space for the elements in your graphic design. Make good use of space around the text and visuals to allow for easier reading. Also, it helps to use a light colored font on a dark colored background and vice versa.
• Ensure that your logo is included in every graphic that’s put up on social media. This will help people recollect and associate it with your brand.

All these tips aside, what will stand out in a graphic design is your creativity and simplicity.  Keep it simple. Be as creative as possible, and there’s no stopping your graphic design from working for your content