One of the first things any trainer or training company must do, for their courses to sell, is create their brand identity. Brand identity encompasses the colours, fonts and messaging that your brand will be known by. When done well, branding addresses your target learners in overt and subliminal ways. You will know your brand identity is successful when your customers are able to trust you and have confidence in you.
What is a logo?
A logo is a visual identity that is attached to a company. It’s an aspect of the company’s brand for commercial purposes. It aids easy recognition by being unique. In essence, a logo symbolizes a business.
For e.g, McDonald’s logo, the “Golden Arches” is a stylised M. It has come to be associated with colour, fun and happiness. It is appealing to children and families worldwide.
A logo is considered to be good if it is unique, simple and it conveys the intended message. An outstanding logo is the result of a simple concept executed with great ideas. Spend some time on aspects such as font, colour, size, shape, to make sure your logo reflects your expectations.
Logos can be classified with different types such as mascot, emblem, abstract mark, woodmark, combination mark, letter mark and pictorial mark. Each logo gives the associated brand a different look and feel of its own.
How to go about designing a logo?
Design principles for an exceptional logo
When designing your logo, keep it:
Your logo should showcase your brand’s history, market goals and targets. Tall order, but highly doable, as has been proven time and again!
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