With everything going digital, product marketing is no exception. A large part of your marketing success lies in driving conversions. Be it growing your leads list, or nurturing new customers, this is one sure shot way that will get you to your goal – designing an effective landing page.

Landing pages are essential to building a loyal customer base and increasing profits by focusing on a particular short-term goal. So, how do you design landing pages that work?

Before you dive into the nitty-gritty of creating the actual content of your landing page, it is extremely important to keep in mind something that may be obvious, but is, oftentimes, ignored – your audience. No two people are the same, nor are their preferences. Therefore, doesn’t it make sense to customize and create different landing pages for separate sections of your target audience?

Now that you’ve defined your target audience, let’s go through some useful pointers that will help create a stellar landing page for your product.

Write Concise, Compelling Content

Landing pages, like other forms of marketing, are effective when they have catchy, concise, meaningful, and relevant content. A well-written, attractive headline could do wonders. So can a clear and actionable Call-to-Action (CTA).

Make it More Visual

Nobody has the time to read through chunks of text. So, make sure you include some attractive high-res images to complement your copy.

Include Reviews and Testimonials

You probably do it all the time, and so do almost all online buyers – read reviews before making a buying decision. Include the reviews and testimonials of your product on your landing page. This can help build customer trust.

Like we mentioned earlier, your audience is different in every way. You may have put in a lot of time into research and analysis to segregate and segment your audience. But, how can you be sure of what works and what doesn’t? This is where A/B testing becomes an integral part of the landing page creation process.

Once you’ve included all the above pointers, you’ll have everything necessary to create a landing page that gets more clicks, and more sales for your product.