The last decade has seen a tremendous advancement in technology. From media to data storage to shopping, everything in between has gone digital. Marketing is no exception. Digital marketing is steadily closing in on traditional print marketing. Everybody, from small business owners to large organizations are embracing digital marketing.

As a business owner or an aspiring digital marketer, in order to make strategic and informed decisions, you need to understand how digital marketing works. Let’s go ahead and decipher Digital Marketing.

What is digital marketing?

To put it in simple terms, digital marketing is all about employing digital technology and media to meet your marketing objectives. It is an umbrella term for all customer engagement and marketing activities done through online channels. The core tenets of digital marketing are attracting potential customers, keeping them engaged and re-engaging customers who have drifted away.

This is what traditional marketing is all about as well. How then, is digital marketing different from it? Apart from the technology used, measurability, often done in real-time is what makes digital marketing significantly different from traditional marketing.

Digital marketing includes managing an organization’s online presence and promoting its brand through other digital channels. It involves a carefully crafted marketing strategy where buyer personas are built to identify your target consumer/audience’s needs.

Why digital marketing?

With an endless list of products/services available at the click of a button, going to a physical store and purchasing products is a thing of the past. It is not sufficient if the business has its online presence; what is required in today’s marketing landscape is being visible to the consumer. Digital marketing plays a pivotal role in helping businesses reach their target audience.

How is digital marketing done?

Digital marketing employs various strategies and tactics to create a holistic approach that benefits your business. Some of the important strategies include content marketing, social media marketing, search engine optimization (SEO), pay per click (PPC), and email marketing.

What is the role of a digital marketer?

As any traditional marketer, a digital marketer is also in charge of increasing your brand awareness and generating leads; but via digital channels like the organization’s website, blogs, and display advertising.

How does digital marketing help an organization? Is it suitable for all kinds of businesses?

As I already mentioned, one of the main advantages of employing digital marketing is ROI measurability, often in real-time. And coming to whether it is suitable for any industry, yes, digital marketing fits any industry, any business.

Well, you now know the fundamentals of digital marketing. Are you interested in upskilling yourself in the nuances of digital marketing? Here is an exhaustive aggregation on digital marketing courses. Wishing you the best!