It is a universally accepted fact that writing is one of the most primal forms of communication. Writing can trace its roots way back to hieroglyphs or pictograms. As civilizations evolved, so did the way of representing ideas. Pictorial representations soon evolved into letters or alphabets. This led to the emergence of various typographies.

Typography, ever since, has been considered one of the more important aspects to effective print communication. Newspaper ads, posters, and advertisements were created with a lot of focus on typefaces and fonts used.

Wondering just how typography affects the perception of your company’s brand in general?

Here’s how:

The use of the right font helps convey more about the services or products that your company offers. It also establishes trust and a feeling of reliability with your brand. Good typography influences the audience and helps showcase the values of your company.

Typography used in the right way affects the readability, and the effectiveness of any elearning course.

There are four main categories of font:


Cambria, Garamond, Lucida Bright, Times New Roman are the popular serif fonts. This style is formal and traditional and is the best choice for print. This font uses a serif – a small stroke attached at the end of a larger stroke in a letter.


“Sans” is a French word that means ‘without’. This family of fonts does not have a serif. These are the most popular fonts for both web design and eLearning with Helvetica being the most used one. Other examples are: Arial, Calibri, Gotham, Franklin Gothic, Lucida Sans, Tahoma, Verdana.


Fonts from this family imitate handwriting. Some examples of script fonts are: Comic Sans, Lucida Calligraphy, Script, Vivaldi. Best avoided for e-learning courses.


Almost everything else that does not fall into any of the above categories comes under this umbrella. Broadway, Harrington, Monogramma, Stencil, Zag are some examples. These fonts are used only sparingly.

The right font for your logo

Creating a logo for your business is no different. If you thought adding a block of text in a logo is inconsequential and menial, you couldn’t be more wrong.

A logo is more than just a visual brand for a company. It creates a lasting first impression of the company and can set a particular perception of the brand.

As much as the design of the logo is important, so is the typography used in it. Every font has its own personality, its own mood, that transfers to your brand identity.

Typography has an important role to play not only in logo design, but also in creating effective elearning courses. It helps establish a tone for your business communications, which contributes towards your products or services being widely accepted by your audience.