We live in a visual world. Images are better captured and processed than text. Visual data is processed 60,000 times faster than text. Information conveyed better by pictures and infographics. It’s easier to remember too. Learners respond to visual information faster than text.
Given an abundance of online courses, it’s crucial for course designers to get their strategy right so that they can claim a slice of the elearning pie. Reaching the right audience with the right information in the right way is the strategy to adopt to stand out in a crowd.
Some interesting figures I found floating around the internet:
Visual content scores over text in several ways. Some of those are:
However, text scores over visuals in some ways:
Text and visuals are inseparable for a course. So use them well in winning combinations. Use good images to break long paragraphs of text. Balance space usage in such a way that learners stay focused but do not get distracted.
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